Build your brand for digital success <3
Digital Lead as a Service. A flexible partnership model for brands that need digital leadership, structure, and creative execution in one place.
Instead of hiring multiple roles, businesses plug into the Equma framework: A proven process connecting e-commerce, marketing, systems, and design under one strategy.
We design digital ecosystems built to perform. Balancing design, function, and strategy.
Rooted in structure and driven by creativity, our framework turns complexity into clarity through connected tools, smart automations, and brand consistency.
Our vision is to redefine how modern brands build their digital core, replacing fragmented agencies and rigid hires with one connected system that scales.
Services
Digital Leadership
Strategic direction, structure, and clarity in one place.
We guide your brand with a unified digital roadmap, connecting e-commerce, marketing, and operations under one strategy. Instead of scattered teams and inconsistent priorities, you get one partner aligning everything toward measurable growth.
Systems & Automations
Build the digital engine your brand runs on.
Through connected tools, smart automations, and streamlined workflows, we transform complexity into a scalable system. From Shopify and product data to internal processes and creative pipelines, everything works together. Efficiently, intelligently, and consistently.
Design, storytelling, and digital identity that perform.
We shape the visual and creative direction of your brand, ensuring consistency across campaigns, content, and customer experiences. A balance between creativity and structure. Built to convert, communicate, and strengthen your digital presence.
Creative Execution
âAn important criterion for successful ecommerce is creativity and arousing emotions.â
With a strong passion for the equestrian world and solid experience across organisational infrastructures, marketing, tech, and strategy, we help brands grow with clarity and purpose.
We blend creativity with data-driven thinking to create strategies that actually works. Whether you need to strengthen your brand identity, increase engagement, or boost sales, we deliver solutions shaped to your business and the way your customers behave.
âWhen I say personal I mean a 360° understanding of your business, processes and opportunities.â
Mercedes Fie Rix-Møller (cand.it), has an organisational background in communication and IT from the University of Copenhagen and 6 years of experience with marketing, web development, social media, paid advertising and much more.
Her competencies meet all the necessary needs of digital activities for B2B and B2C companies. By using her technical skills, she quickly achieves consumer-focused and promotional results. At the same time, she strives for a solution that focuses on the challenges and opportunities that arise with digital activities across employees, professionals and external consultants.
Through a personal and flexible collaboration, you and her (mostly her) will find out what you need to optimise your digital activies. Mercedes Fieâs overall goal is to deliver clear and tangible results without you having to hire an extra incompetent employee or sign an expensive contract with an impersonal agency.
Contact
We open for new partners only twice a year.
If you believe weâre the right fit, youâre always welcome to reach out.
Every six months we review and refine the partnership to ensure that workload, responsibilities, and pricing stay aligned, and that we continue creating the kind of results we both expect.